Valentine’s Day has become a mainstream commercial success with the US economy expected to benefit from $19.7 billion worth of retail, and the UK up to £400 million. Of course we’re talking retail sales here, but the fact is singles and couples will be cracking their piggy banks for this 14th of February. And while Valentine’s cards, flowers and chocolate are always a safe bet on this day, experiences will forever be more valuable and at Genioso we’ve always said that events are all about experience.
Valentine’s Day this year is on a Sunday, which makes it even better for organizing any kind of event, from a short experience, to a half-day or whole day happening! In this article we take a quick glance at the different types of events, different events by duration, but also Valentine Day’s event ideas that focus on the various audiences involved in this day of love.
From events for couples and singles, to events for children whose parents need some “alone time”, here are 9 Valentine’s Day event ideas for your planning inspiration:

1. Community event for kids

This time “when the cat’s away, the mice will play” works both ways. While the kids enjoy a day packed with fun activities at the hands of qualified staff, couples can enjoy some quality alone time together.
If you want to plan an event for kids, there are number of important issues you need to keep in mind:
  • Do local laws require a specific license or training, to organize a kids event?
  • Is the venue appropriate? (Health and Safety)
  • What will be, or will there be a particular age group you will cater to?
  • Is the schedule and are the activities appropriate for this age group?
  • Do you have first aid training and supplies?
  • Will you take dietary precautions with the food?
A good solution may be to team up with a local kindergarten or kids center and their staff for an event. What should be carefully considered here is that parents would probably want to go out in the evening, so you should consider and research during what times your event for children could work out.

2. Private dinner experience

Ok so now that the kids are taken care of, it’s time to consider the parents, or for that matter any couple that would like an exciting dinner experience for the holiday. It can be a dinner, a lunch, or maybe you would like to target couples celebrating during on the weekend rather than the 14th itself. In any case, let your imagination run free and prepare a whole evening experience package. It could include anything like limo pick ups, dinner on a rooftop terrace, a carriage ride through a park and whatever else you think romantic. Even better – clients themselves can tell you what they want, a bespoke experience?

3. Dinner show

Basically, that would be taking private dinner experiences to the next level. Of course it would require more effort on your part, but a cabaret show, theatrical production, jazz performance or a comedy evening programme, in the right atmosphere could turn out pretty popular.

4. Single’s mixer

Think party, not mixer. That one is pretty self-explanatory. Just make sure you create an atmosphere that invites people both to dance, but also to talk to each other too, you’re not hosting a frat party after all! You can include games to encourage interaction.

5. Special cooking class

If you know of a cooking school that isn’t preparing a Valentine’s Day event – team up with them for an evening of chocolate soufflé and bubbly, an Italian cooking class, anything that is is likely to send romantic overtones. Although who knows, “A Beer n’ Burgers Night” may just be the ticket for someone out there!

6. Rosé testing

Wine tasting accompanied by tasty bites in a romantic atmosphere…What else could a woman want?!

7. Romantic movie screening

A personal favourite here. This can turn out to be a total hit, especially if you’re located somewhere with a warmer climate, so that the event can be taken outside. I imagine puffy pillows, rustic decoration, cute wooden tables, a bottle of wine and canapé. And of course, a classic romantic film like The Philadelphia Story.

8. Masquerade ball

That sounds great to me, but it would also require careful planning. Things like finding an appropriate location that corresponds to the theme might turn out to be exhaustive and frankly, a bit too expensive. Yet, if you do decide to host a masquerade ball – please send pictures!

9. Couples dancing lessons

One more opportunity for you to team up! You could organise the class on your own, or with your team, but I do believe that approaching a dance school with the know-how, reputation, venue and experienced teachers, will be much more popular. After a fun hour or rumba, you can host a thematic cocktail party for your guests – let there be rum!
All of these 9 Valentine’s Day events can be combined too, of course. Don’t let this day be all about who’s buying who what, let’s focus on the experience instead. Let’s continue our focus on events as experiences!
The whole staff at Genioso Event Magazine here wish you all a memorable Valentine’s Day, and congratulations to those of you taking the next step forward, you know what we mean! 😉